Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are

Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are

Blending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our world—provided we ask the right questions.

By the end of an average day in the early twenty-first century, human beings searching the internet will amass eight trillion gigabytes of data. This staggering amount of information—unprecedented in history—can tell us a great deal about who we are—the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable.

Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn’t vote for Barack Obama because he’s black? Does where you go to school affect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who’s more self-conscious about sex, men or women?

Investigating these questions and a host of others, Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential—revealing biases deeply embedded within us, information we can use to change our culture, and the questions we’re afraid to ask that might be essential to our health—both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world.

Title:Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are
Edition Language:English
ISBN:9780062390851
Format Type:

About Seth Stephens-Davidowitz


    Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are Reviews

  • Will Byrnes

    …people’s search for information is, in itself, information. When and where they search for facts, quotes, jokes, places, persons, things, or help, it turns out, can tell us a lot more about what...

  • Jessica

    This book tries too hard to be Freakonomics. The first two parts are full of random examples of interesting but mostly pointless things that can learned via Google search trends. However, a whole lot ...

  • Lori

    When sociologist ask people if they waste food, people give the only correct answer. It's wrong to waste food. When sociologist survey the contents of the same people's garbage, they get a more accura...

  • David

    This is an engaging book about how big data can be used to improve our understanding of human behavior, thinking, emotions, and preference. The basic idea is that if you ask people about their behavio...

  • Trish

    Maybe everyone does lie. But they don’t lie all the time. Stephens-Davidowitz makes the good point that asking people directly doesn’t always, in fact may not often, yield true answers. People hav...

  • Richard Derus

    I have nothing unique to add to the conversation about this book. I think those most in need of reading it won't, and that's frustrating.If you've ever seen a number adduced to explain a trend, read t...

  • Atila Iamarino

    Acertei em cheio nessa leitura! Seth Stephens-Davidowitz apresenta uma análise de como as pessoas se comportam, na mesma linha do The Signal and the Noise: Why So Many Predictions Fail - But Some Don...

  • Jim

    I am now convinced that Google searches are the most important data set ever collected on the human psyche. writes the author early on & he shows why. (Google trends is available to all here: https://...

  • aPriL does feral sometimes

    I was annoyed by the author’s writing style in ‘Everybody Lies’. I have no doubts author Seth Stephens-Davidowitz was trying to write to a large general audience, including that assumed class of...

  • Caroline

    I wish I could give this book more than five stars. Anyone who has a sneaking feeling that Americans aren't who they SAY they are will find confirmation here. It's also easy to read, no academic langu...