Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Title:Influence: The Psychology of Persuasion
Edition Language:English
ISBN:9780061241895
Format Type:

About Robert B. Cialdini

Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.


    Influence: The Psychology of Persuasion Reviews

  • Sundeep

    Summary: This book can’t be summarized. It can only be very, very strongly recommended.Recommended? YES. Buy it now if you haven’t read it.Table of contents:1 Weapons of Influence2 Reciprocation: ...

  • Pouting Always

    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be cond...

  • Gina Grone

    I don't understand why so many people rated this book so highly.--It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really und...

  • Shishir

    Six "weapons of influence"1)Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing tho...

  • Jerry

    I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, bu...

  • Mark Cheverton

    Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing ...

  • John

    Not a runaway train of rapturousness like 1776, Moneyball, or Outliers but like Anna Karenina it seems to encompass all of life and address all of life's important issues. I would recommend this to an...

  • Abubakar Mehdi

    A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the “daddy” of this subject. I chuckled and moved on. But then, a few days ag...

  • imane

    ممتع ممتع ممتع لم استمتع بقراءة كتاب هكذا منذ مدة طويلة. لدى الانسان كما لدى الحيوان اليات استجابة تلقائية تجع...

  • David

    Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more accomplices would look up into the sky; the more accomplices the more likely peop...