Lost and Founder: The Mostly Awful, Sometimes Awesome Truth about Building a Tech Startup

Lost and Founder: The Mostly Awful, Sometimes Awesome Truth about Building a Tech Startup

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.

Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world.

This is not that story.

It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. His company, Moz, makers of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt.

Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached.

Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them.

Title:Lost and Founder: The Mostly Awful, Sometimes Awesome Truth about Building a Tech Startup
ISBN:9780735213326
Format Type:

About Rand Fishkin


    Lost and Founder: The Mostly Awful, Sometimes Awesome Truth about Building a Tech Startup Reviews

  • Yuliana Oselska

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growt...

  • Ahmad Abugosh

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS busin...

  • Marshall

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family.In addition, this book provides some ...

  • Misty

    I’m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don’t work in tech. And although I work in marketing I have just surface knowledge ...

  • Tihana

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajecto...

  • Steve Weber

    As an SEO, I’ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand’s tips and cheat codes related to SEO and entrepre...

  • Alyssa

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He’s brutally honest about his an...

  • Jacob

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his tran...

  • Peter

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fish...

  • Ryan Anderson

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a comp...