Lost and Founder: The Mostly Awful, Sometimes Awesome Truth about Building a Tech Startup

Lost and Founder: The Mostly Awful, Sometimes Awesome Truth about Building a Tech Startup

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.

Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world.

This is not that story.

It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. His company, Moz, makers of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt.

Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached.

Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them.

Title:Lost and Founder: The Mostly Awful, Sometimes Awesome Truth about Building a Tech Startup
ISBN:9780735213326
Format Type:

About Rand Fishkin


    Lost and Founder: The Mostly Awful, Sometimes Awesome Truth about Building a Tech Startup Reviews

  • Stefan Bruun

    Similar concepts to "Anything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via bo...

  • Ahmad Abugosh

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS busin...

  • Yuliana Oselska

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growt...

  • Rocio

    I’ve followed Rand Fishkin’s content and have used Moz in the companies I co-founded. His transparency and knowledge sharing is visible in all of that content, Moz’s software and now this book. ...

  • Diego Gomes

    Some interesting stories, just not “my kind of book”I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewh...

  • Claire

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency.Personally I applaud...

  • Misty

    I’m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don’t work in tech. And although I work in marketing I have just surface knowledge ...

  • Marshall

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family.In addition, this book provides some ...

  • Alejandro Sanoja

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book!Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alc...

  • Avtar Ram Singh

    As someone that's been familiar with the story of Moz and Rand for the last few years, Lost and Founder wasn't a surprise. It's exactly what I expected it to be: transparent, to the point, straight-fo...